ART DIRECTION

In this project, we developed the visual identity for a high-end beverage emporium located in a gastronomic complex in the city of Caxias do Sul. The solution adopted aimed to harmonize classic elements with a contemporary approach, reflecting the essence of the business and its integration with other brands in the complex.

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Logo

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The logo was designed with an aesthetic that evokes the classic but with a touch of modernity, aligned with the emporium's proposal. This approach aims to convey sophistication and quality, essential for an establishment that offers high-end beverages.

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Symbol

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A distinctive symbol was created to represent the emporium, adding a unique and memorable visual identity to the business. This symbol was developed to be versatile and easily recognizable, standing out in different communication contexts.

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Secondary Symbols

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Additionally, secondary symbols were developed to be used in segmentation and the development of specific content according to the client's needs. These complementary symbols allow focused communication on specific products, enriching the emporium's visual identity.

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This project illustrates our ability to create visual identities that capture the essence of a business and stand out in a competitive environment. By harmonizing classic and contemporary elements, we provide a visually appealing and coherent image consistent with the venture's proposal.

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Design: Luan Athayde

Copywriting: Gabriel Leonardelli

Account Management: Ingrid Gonçalves

Planning: Rubens Vargas

Media: Uliane da Rosa

Agency: Bumbo Criativo

Client / 

Abasto

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Job / 

Design

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Agência / 

Bumbo Criativo

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Ano / 

2023