PRODUCT LAUNCH CAMPAIGN

The "Follow Your Nature with Miolo Wild" campaign adopts a design approach that emphasizes simplicity, authenticity, and connection with nature, reflecting the values of the Miolo Wild line and its less industrialized process.

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DESIGN​ ELEMENTS

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• Natural Textures: The design incorporates textures reminiscent of fabric, paper, and leaves, conveying a sense of rusticity and authenticity, and reinforcing the connection with the wild essence of the product.

• Letterhead Aesthetic: The campaign presents a letterhead-like aspect, evoking a quieter and less technological time, aligned with the less industrialized production process of Miolo Wild.

• Natural Color Palette: A natural color palette inspired by nature is used, featuring earthy tones, greens, and browns, conveying a sense of calmness and connection with the natural environment.

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VISUALS ​

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• Focus on Simplicity: The design is marked by simplicity and the absence of unnecessary elements, conveying the campaign's message clearly and directly.

• Emphasis on Authenticity: The images highlight the natural beauty of the product and the environment, conveying authenticity and purity.

• Handcrafted Details: Small handcrafted details, such as exclusive seals and textured finishes, complement the letterhead aesthetic, adding a touch of exclusivity and tradition.

These visual elements come together to create a visual experience that connects consumers to a less industrialized atmosphere without losing contemporaneity.

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Design: Luan Athayde

Copy: Diego Nogueira 

Account Management: Lucas Lopes

Planning: Alexia Gonçalves

Agency: Bumbo Criativo

Photo: Finestra Studio