This project involved developing the visual identity for a new Brazilian brand of high-quality musical instruments.

​

The inspiration for the logo came from analyzing classic brands in the segment, which served as references in terms of price positioning and perceived value. We aimed to create an identity that conveyed the feeling of a well-established brand while being contemporary and aligned with innovations in the musical instrument market.

​

Hertom is the brand of guitars and violins from Proshows, a Brazilian company recognized for importing and distributing traditional brands of instruments and audio equipment, such as Fender, TC Electronic, and Shure, among others. Proshows aims to position Hertom as a reference among premium instruments in Brazil.

​

Given the ambitious nature of the project, we didn't limit ourselves to just the visual identity. We involved renowned manufacturers of premium instruments in Brazil, such as João Cassias (Cassias Guitars) and Ivan Freitas (Music Maker), in the development of the products, ensuring an approach of excellence in every aspect of the project.

​

This project demonstrated our ability to create distinct and effective visual identities aligned with the aspirations and strategic objectives of our clients, while collaborating with top talents in the industry to ensure quality and excellence at every stage of the process.

​

​

Design: Luan Athayde

Copy: Cassiano Brezzola

Planning: Rubens Vargas

Agency: Bumbo Criativo