In this project, we developed a new visual identity for the brand "Ingredientes da Vida," focusing on conveying its values of lightness, joy, and connection with nature, aligned with the proposal of healthy and 100% natural foods.

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Visual Identity and Graphics

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The brand received a renewed visual identity while maintaining its colorful and playful essence, which sets it apart in the natural foods segment. We used the brand’s original symbol as a base to create a set of graphic elements, incorporating illustrations of vegetables, fruits, and leaves. These graphics were applied both digitally and offline, ensuring cohesion and flexibility in communication.

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Color Palette

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The color palette was designed to be dynamic and versatile. Digitally, the brand explores a variety of vibrant colors, allowing flexibility in posts and interactive materials. For offline materials, we defined specific guidelines to prioritize visual consistency, making the brand easily recognizable at points of sale and in packaging.

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Stickers and Graphic Elements

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As part of the revamped identity, we also developed an exclusive set of stickers with fun and contemporary illustrations. These stickers were designed to add an extra layer of originality to the brand, especially in digital campaigns and product packaging. They bring a playful touch and reinforce the brand’s welcoming and healthy personality.

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Typography and Applications

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The chosen typography combines modernity and readability, enhancing the brand’s warm and accessible tone. We created mockups of packaging and promotional pieces that illustrate the use of the new visual identity across different consumer touchpoints.

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Result

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The final result was a visual identity that communicates clearly and engagingly, reflecting the values of "Ingredientes da Vida." The rebranding gave the brand a more modern and attractive appearance without losing its healthy and natural essence, perfectly aligning with its market positioning.

Cliente / 

Ingredientes

da Vida​

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Job / 

Design

 

​Agência / 

Bumbo Criativo

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Ano / 

2024