Creative direction and visual identity development for IMC Agency’s repositioning campaign, marking a new stage of growth and strategic evolution. The concept “Break the Obvious” redefined the agency's communication, highlighting authenticity, strategic thinking, and the delivery of real, measurable results.

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Led the creation of a bold and cohesive visual language across all digital touchpoints and internal narratives. Delivered a new graphic standard, custom iconography, and a brand manifesto that reinforced IMC’s identity and strengthened its positioning among mid-to-large businesses.

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Key contributions included market benchmarking, storytelling, social media content, and a strategic shift from the former “IMC Method” to a more results-driven brand narrative.

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Highlights

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• Strategic, impactful visual storytelling

• Cohesive identity across platforms

• Clear differentiation in a saturated market

• Engagement through tailored, result-oriented messaging

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Design: Luan Athayde

Copy: Daiane Fernandes e Bruna Lionço

Plannner: Bruna Lionço

Agência IMC