This project involved the development of a summer campaign to promote the independence of Terranova Espumantes, as well as to reinforce the rebranding of the brand and foster an engaged community.

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As part of Grupo Miolo, one of the leading wine groups in Brazil, Terranova has a unique identity as a winery located in the northeast of the country. Its essence is marked by freshness, distinctive flavor, and constant refreshment, reflecting its connection to the region and its commitment to authenticity.

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Considering the recent rebranding of the brand, it was essential to integrate this change into the summer campaign through carefully crafted aesthetics and effective communication with the target audience.

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This project not only reinforced Terranova's position as a leading brand in the sparkling wine market but also demonstrated our ability to create impactful design solutions aligned with the client's strategic objectives.

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Design: Luan Athayde

Copy: Diego Nogueira 

Account Management: Lucas Lopes

Planning: Alexia Gonçalves

Agency Bumbo Criativo