BRAND REPOSITIONING CAMPAIGN

This project focused on the repositioning of Tudo em Grãos, a franchise network specializing in bulk products, teas, spices, juices, and a variety of organic, vegan, and gluten-free items. The aim was to make the brand's positioning even clearer through this repositioning.

​

The starting point was the creation of a tagline to define the brand's positioning in the market and a campaign slogan, combining verbal and visual messages to direct the brand's image and convey its values subjectively to consumers.

​

Campaign Slogan: "Life as it should be."

​

This slogan highlights the importance of being close to nature, valuing things as they are, and cultivating healthy habits in daily life. It's a versatile phrase, capable of being adapted to different contexts, such as "Natural as it should be."

​

Tagline: "Your natural market."

​

Tudo em Grãos is not limited to just grains; it brings people closer to what is natural. Its wide and varied range of products offers a true market for those seeking healthy foods to take care of their health and promote well-being.

​

Visual Identity

​

With the repositioning, Tudo em Grãos began to communicate its values, maintaining recognizable elements such as the logo and main colors, but also incorporating new elements such as secondary colors and updated graphics. It was essential to update all brand touchpoints to reflect this new visual and verbal identity, ensuring consistency in all communication. Additionally, identities were developed for own-brand products sold in the units, such as teas, spices, soups, and cakes.

​

This project exemplifies our ability to strategically reposition brands, effectively communicating their values and purposes through an attractive and impactful visual identity.

​

Design: Luan Athayde

Copy: Daiane Fernandes 

Account Managements: Alexia Gonçalves

Planning: Alexia Gonçalves

Agency Bumbo Criativo